Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of instax UP! -Scan instax photos's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#6C5CC4 bg
#8072CC
#FCDC44 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The instax UP!™ smartphone App allows you to scan your instax™ photos that have been printed with a FUJIFILM instax™ instant camera or Smartphone printer and store them digitally. (1) Scan your instax™ photos Hold your smartphone over an instax™ mini, SQUARE or WIDE photo when in "Scan" mode to save your instax™ photos, digitally. The instax UP!™ App scans and imports the entire instax™ photo, including the instant film frame. (2) Collect your instax™ photos, digitally. Create your collection & view it within the instax UP!™ App in two unique ways... "Box View" displays your instax™ photos collection in a digital “box”. "List View" allows you to organize your scanned instax™ photos into a list! You can even organize and store instax™ photos by theme, such as holidays, friends, and favorites. Furthermore, with “instax Days™”, you can create your own original calendar with event names…
App details
What you can learn from instax UP! -Scan instax photos
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are instax UP! -Scan instax photos's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: instax UP! -Scan instax photos runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #6C5CC4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCDC44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.