Screenshot style breakdown
Sampled from 6 of PHG App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2444BC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Doctor consultation - Access doctor consultations across select hospitals, clinics and individual practitioners Diagnostics - Get your lab tests done by qualified and trained lab technicians both at the center and home from NABL and NABH accredited centres Teleconsultation - Unable to go to the hospital? Get tele consultations from qualified doctors from the comfort of your home in a matter of minutes! Pharmacy at your doorstep - Order medicines through the app and get it delivered to your home/office. Home health care services - Post-hospitalization or rehabilitation services provided at your doorstep. Doctors, nurses, physiotherapists, nutritionists and counselors can be scheduled to visit/stay as per your requirements.
App details
What you can learn from PHG App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are PHG App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PHG App runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2444BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.