Sampled from 5 of 高速行ETC's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4494FC accent
#111111 text
高速行ETC-是授权的ETC综合服务平台,平台重点推动大数据、智能化、互联网+等数据智能技术与交通现代相结合,以ETC通行、ETC运输、ETC高速停车、ETC加油、ETC车道融合等做法为业务主线,实现线上线下申办-绑定微信支付-通行后免扣款-下行程发单-自助开具电子发票的闭环产品。 【微信支付后扣费】用户通过“高速行”APP,实现先通行后扣费,支持所有银行卡,避免传统ETC银行充值转账还款,更担心不用欠款拉黑。 【安全审核发卡快】“高速行”APP,利用阿里云相应能力对用户上传的证件信息进行OCR识别检验,同时保密上传至发行单位二次确认,实现安全审核,快速发卡。 【专卡专用防盗刷】高速行记账卡为功能性对应,本身不具有消费属性。通过绑定微信支付实现每笔扣费由高速方直接下发扣费指令,再完成费,闭环扣款,安全性极高。 【通行记录便捷查】“高速行”APP提供收费公路通行费电子发票开具服务,支持查询ETC卡收费公路通行记录和充值记录,下载发票PDF及存入微信卡包。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are 高速行ETC's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 高速行ETC runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4494FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.