Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of British Airways's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C1414 bg
#2E3434
#8C6C4C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Welcome to the new British Airways app. Your journey starts here. Enjoy a seamless experience, designed around the way you travel. Simplified navigation makes booking, managing, checking in and travelling effortless with your new travel companion. Book flights Book quickly and with confidence. Compare prices using our new calendar view, choose your preferred fare and pay using Apple Pay, saved cards or part-pay with your Avios in just a few steps. Check in with ease A smoother start to every flight. Check in using passport scanning, select seats and save your boarding pass to your Apple Wallet, ready for departure. The day of your flight We’re with you on the day. Your home screen gives quick access to boarding passes. Notifications and live activities (initially from London Heathrow and Gatwick) update you about gate changes and key information within 24 hours of departure. …
App details
What you can learn from British Airways
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are British Airways's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: British Airways runs a dark set where the background shifts from screenshot to screenshot (first shot #0C1414) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C6C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.