Sampled from 6 of NYTimes: US and Global News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#6CC4AC accent
#FFFFFF text
Discover original reporting and understand the events shaping the world in The New York Times app. Follow breaking news and get live updates. Watch news videos that provide context on top stories. Listen to news podcasts, culture podcasts, narrated articles and more. Stay updated on the latest headlines in politics, health, business and this year’s elections. Access a range of news coverage including investigations, cultural commentary and analysis. Not a subscriber? Download the app to unlock access to The Times for your first month, including live news updates and in-depth reporting, plus recipes, audio journalism, product reviews, sports coverage and more. BREAKING NEWS AND LIVE UPDATES • Push notifications deliver the latest headlines and developing stories as they happen. • Your daily news app that helps you stay informed as news breaks. • Add widgets and custom alerts to keep up…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are NYTimes: US and Global News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NYTimes: US and Global News runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6CC4AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.