Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Pregnancy Baby Tracker - WTE's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4F4F4 bg
#BAD6D6
#9C5CEC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Get the #1 Pregnancy & Baby Tracker App to follow your pregnancy week-by-week and log your baby’s day. What to Expect is the world’s best-known all-in-one pregnancy and baby tracker app, trusted by more than 15 million parents. Our free app features daily pregnancy tracking and tips, a newborn and baby log, expert articles to support every stage, and connection with other parents in our Community. Pregnancy Tracker * 3D pregnancy videos showing weekly baby development from conception to birth * Themed baby size comparisons featuring fruits, sports, snacks and more * Week-by-week pregnancy tracker showing baby development, pregnancy symptoms and daily tips * Log pregnancy symptoms, weight, kick counts, medications and memories * Expert-reviewed articles for every stage of pregnancy * My Registry tool to help you choose the best products and registry * Contraction counter to track the …
App details
What you can learn from Pregnancy Baby Tracker - WTE
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Pregnancy Baby Tracker - WTE's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pregnancy Baby Tracker - WTE runs a light set where the background shifts from screenshot to screenshot (first shot #D4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9C5CEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.