Sampled from 6 of Target: Shop. Style. Save.'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BC0404 bg
#C52727
#C46464 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Get ready for back-to-school and back-to-college with the Target app. Whether you're shopping for the classroom or moving into a new dorm, you'll find what you need for the season. Shop back-to-school essentials, including school supplies, backpacks, lunch boxes, water bottles, notebooks, and pens. Whether you're getting students ready for the classroom or shopping for teacher supplies to prepare for the first day back, checking off your school shopping list is simple. Heading back to campus? Find dorm décor, dorm essentials, storage solutions, bedding, and college essentials to make move-in simple and help you settle into your new space. With back-to-school and back-to-college essentials, plus all your everyday favorites in one place, the Target app makes it easy to check everything off your list. Get fresh deals and Target Circle offers, free Drive Up for curbside pickup, same-day de…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are Target: Shop. Style. Save.'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Target: Shop. Style. Save. runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #BC0404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C46464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.