Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Citi Mobile®'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#1474AC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Simpler All Mobile Account*: Open a checking or savings account right from the app without setting foot in a bank branch Card Replacement: Request a new card if your original is lost, stolen or damaged Citi Mobile® Snapshot: Quickly review key account info – without having to sign in every time Zelle®: A fast, fee-free way within the Citi Mobile App to pay and easily split payments with people you trust.** Mobile Check Deposit: Quickly and easily deposit checks from anywhere ATM Finder: Easily locate one of more than 60,000 fee-free ATMs in the U.S. Account Information: View your statements, check balances and recent activity Make same-day or scheduled payments easily Smarter Aggregation*: Link virtually all your bank accounts, credit cards and investment accounts for a more holistic financial view to managing your finances Spending insights*: Track your spending habits and t…
App details
What you can learn from Citi Mobile®
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Citi Mobile®'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Citi Mobile® runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #ECECEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1474AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.