Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Amazon Kindle: Reading App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#448CDC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
READ ANYTIME, ANYWHERE On the bus, on your break, in your bed—never be without a book. Kindle books you have purchased on Amazon will automatically appear in your app. Kindle Unlimited and Amazon Prime members can select and download Kindle books directly in the app. FIND YOUR NEXT GREAT READ • Read the books you buy on Amazon in the Kindle app. Choose from over six million Kindle books (including those with Audible narration), magazines, and comics and start reading in seconds. Explore Amazon Charts best sellers and titles across genres like romance, science fiction, children’s books, self-help, religion, nonfiction, and more—and try any book with a free sample straight from the Kindle app. • Kindle Unlimited members can enjoy unlimited reading and listening, with the freedom to explore over 1 million titles, thousands of audiobooks, and current magazines. • Over 1,000 books, magaz…
App details
What you can learn from Amazon Kindle: Reading App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Amazon Kindle: Reading App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amazon Kindle: Reading App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #448CDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Book apps approach the same problem? Browse more Book apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.