Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Avis - Car Rental's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECEC bg
#CFCFCF
#C40C2C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Avis Car Rental is one of the world's best-known car rental brands with over 5,000 locations in more than 165 countries. Book with confidence with our Best Price Guarantee* and save on your upcoming economy or luxury rental. Save time by skipping the counter with an Avis Preferred membership in the Avis Car Rental app.** Easily book, modify, and upgrade your rental vehicle from your phone. Sign into your Avis Preferred account to earn points and save your rental preferences. Book your car rental - Find Avis locations at an airport or city near you - Filter our fleet and find the perfect rental for your needs - Book your long- or short-term car rental with a few taps Access all car rental information in one place - Search for Avis locations and view details such as business hours, address, and phone numbers - View your receipts and information for upcoming trips - Get…
App details
What you can learn from Avis - Car Rental
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Avis - Car Rental's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Avis - Car Rental runs a light set with one background colour (#ECECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C40C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.