Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of AT&T's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04ACE4 bg
#0397C8
#0464AC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
One app, every connection. The all-new AT&T app gives you unprecedented access, control, and insight with a sleek, reimagined interface. Shop our best deals, pay your bill, manage your account and connections, and get help when you need it. A powerful AI assistant is always available to answer questions, resolve issues, and guide you to the right plans, devices, and upgrades. With clear visibility into your network, you can track data usage, locate a device, refresh your connection, manage downtime. Manage your account • Easily view and pay your AT&T bill. • Manage your AT&T Wireless and Internet accounts all in one place. • Get user-level access so everyone on your account sees what matters to them. Get personalized offers and our best deals • See personalized offers on the latest devices tailored to your needs. Upgrade seamlessly to the newest iPhone. • Shop and compare our top …
App details
What you can learn from AT&T
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are AT&T's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AT&T runs a light set with one background colour (#04ACE4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0464AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.