Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Shutterfly: Prints Cards Gifts's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#64141C bg
#79343B
#D44414 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Turn your favorite photos into photo books, prints, cards, and gifts — all from your phone. With the Shutterfly app, creating something meaningful is faster, easier, and more customizable than ever. Create What You Love Design photo books, custom cards, wedding invitations, wall art, personalized gifts like mugs and blankets, calendars, and more. Short on time? Let a Shutterfly designer create your photo book for you with our 24-Hour Photo Book Designer Service. Unlimited 4x4 & 4x6 Prints Enjoy unlimited 4x4 and 4x6 photo prints in the app — just pay shipping. Ordering everyday prints of your favorite moments takes only a few taps. Faster, Easier Print Ordering Ordering prints is now easier than ever: • Select photos quickly • Choose sizes and quantities with ease • Complete your order in minutes More Creative Freedom Personalize with greater flexibility and control: • …
App details
What you can learn from Shutterfly: Prints Cards Gifts
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Shutterfly: Prints Cards Gifts's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Shutterfly: Prints Cards Gifts runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #64141C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D44414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.