Sampled from 6 of TripIt: Travel Planner's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C94C4 bg
#49A2CC
#7CBCDC accent
#FFFFFF text
Join nearly 20 million travellers on the world's highest-rated travel planner app for trip and itinerary organisation! TRAVEL ITINERARY As soon as you book a flight, hotel, rental car or other travel plan, simply forward it to plans@tripit.com and we’ll automatically add it to your comprehensive itinerary. Seamlessly sync travel plans to your calendar or share them with anyone you choose. RESERVATION DETAILS No more frantically searching through your inbox for important details about your travel plans, like when your flight gets in or the confirmation number for your hotel. Find them in a flash with TripIt – even when you’re offline. Access this information hands-free with Siri shortcuts! Upload PDFs, photos, boarding passes, digital passport QR codes and more to your travel itinerary so you can track everything in one place. MAPS AND DIRECTIONS The TripIt app includes all th…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are TripIt: Travel Planner's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TripIt: Travel Planner runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #2C94C4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7CBCDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.