Screenshot style breakdown
Sampled from 6 of Holy Bible King James + Audio's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#148CC4 bg
#349CCC
#74BCDC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The Holy Bible - King James Version is a beautiful, easy to use, full featured Tecarta Bible app designed for quick navigation, easy note taking and powerful Bible study. The King James Version (KJV) of the Bible is included with the app, and all the other popular translations (NKJV, NIV, NLT, ESV, NASB, MSG, etc.) can be affordably purchased in the app. Also available for purchase in the app are a large selection of Study Bibles, Commentaries and Devotionals -- with all of their extra content integrated beautifully in the app so it is easy to navigate, search and study. The app does contain a single ad in the verse of the day screen. For customers who have made an in-app purchase the app remains ad free. As our user base expands, we have made this change In order to continue our efforts. All Bible translations, Study Bibles, Commentaries and Devotionals can be downloaded to your de…
App details
What you can learn from Holy Bible King James + Audio
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Holy Bible King James + Audio's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Holy Bible King James + Audio runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #148CC4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #74BCDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.