Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Pacific Blue Cross Mobile's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1484CC bg
#3495D3
#6CACDC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The Pacific Blue Cross Mobile app helps you manage your benefits and improve the health & wellbeing of you and your family. For travellers, the app is the fastest way to buy and manage Canada's most trusted brand in travel insurance. Features: • Review member coverage • Submit claims • View claims history • View your membership card • Find Insta-Claim providers • Find Preferred Pharmacy Network locations • Health & wellness tips • Buy travel insurance • Buy health & dental insurance • Easy login with fingerprint touch ID • Sign up for direct deposit • Contact us (travel emergency)
App details
What you can learn from Pacific Blue Cross Mobile
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Pacific Blue Cross Mobile's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pacific Blue Cross Mobile runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1484CC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6CACDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.