Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NPR: National & Local News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#042C64 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to the public radio universe. The NPR app is the best way to get the latest news of the day, deep-dives on important topics that broaden your world, and the quirky, fun stories you'll want to share with your friends – all in one place. *Make it personal.* Play NPR One on the Home screen to get a personalized, continuous stream of shows, news, headlines, and music from every corner of public radio. Listen to what you want to, skip what you don’t. Or add a story you find interesting to your playlist. Your mix will be personalized to deliver the NPR you want, while still serving you stories you didn’t know you’d love. *Broaden your podcast palate.* Head to the ‘Podcasts’ tab to listen to shows from across public radio, recommended for you by our team of expert editors. (Don't forget to enable notifications to stay on top of your new favorites.) *Make us your music concierge…
App details
What you can learn from NPR: National & Local News
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are NPR: National & Local News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NPR: National & Local News runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #042C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.