Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Vanguard: Save, Invest, Retire's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C4042C bg
#CC2749
#C47484 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
With the Vanguard app, we’ve made it easier than ever to invest, save, and move your money from the comfort of your mobile device. Take control of your finances on the go! Use the app to do the following: • Open new accounts, manage your investments, and deposit checks. • Invest in stocks, mutual funds, ETFs, and crypto ETFs. • Access an overview of your accounts to check your total assets and balances. • Learn the foundations of investing, view our watchlist, and research investment products. • Dive deeper to track your account performance, cost basis details, and review your transaction history. • Update your account preferences, change your login settings, and find important documents. Some features may not be available for employer-sponsored plans. Disclosures Vanguard funds not held in a brokerage account are held by The Vanguard Group, Inc., and are not protected by SIPC. Brok…
App details
What you can learn from Vanguard: Save, Invest, Retire
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are Vanguard: Save, Invest, Retire's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vanguard: Save, Invest, Retire runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #C4042C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C47484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.