Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of MyFitnessPal: Calorie Counter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4E4 bg
#C8C8C8
#BC9C6C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Achieve your nutrition, calorie, macro & fitness goals with MyFitnessPal – the AI-powered food & fitness tracker with everything you need. Calories, macros, food, workouts – track it all in one place with one of the most comprehensive health, nutrition & fitness tracking apps available. Now with a built-in AI nutrition Coach for personalized guidance based on your goals and history. Plus GLP-1 journey support - log doses and set reminders in the app. Create personalized fitness & nutrition goals, build better habits around food, nutrition & calorie tracking and monitor your water intake. Download the app & start your free Premium trial today. With MyFitnessPal, you get food inspiration, an intermittent fasting tracker, science backed nutrition, and powerful fitness logging tools. MyFitnessPal is the #1 nutrition, macro & calorie tracking app in the U.S. – as featured in the New York Ti…
App details
What you can learn from MyFitnessPal: Calorie Counter
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are MyFitnessPal: Calorie Counter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MyFitnessPal: Calorie Counter runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #E4E4E4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC9C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.