Screenshot style breakdown
Sampled from 5 of Microsoft Word's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4DC bg
#C8C8C1
#B49474 accent
#111111 text
Screenshots
Icon palette
About this app
This application requires a qualifying Microsoft 365 subscription. Microsoft 365 includes premium Word, Excel, and PowerPoint apps, 1 TB cloud storage in OneDrive, advanced security, and more, all in one convenient subscription. With Microsoft 365, you get features as soon as they are released ensuring you’re always working with the latest. Create, edit, collaborate, and share documents using Word for Mac. Now it’s easier than ever to write, design, and work seamlessly across your devices & with others. Share your files and collaborate in real time within a document or edit docs attached to emails. Get smart assistance features as soon as they are released in Word, Excel, and PowerPoint so you’re always working with the latest. Whether you’re a blogger, writer, journalist, columnist, student, or a project manager working on documentation, Word is your go-to app for working with docu…
App details
What you can learn from Microsoft Word
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Microsoft Word's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Microsoft Word runs a light set with one background colour (#E4E4DC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #B49474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.