Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Fidelity Investments's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#34842C bg
#509549
#7CB474 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Our award-winning app gives you professional insights & powerful tools to help you make smarter money decisions. • Invest in stocks, ETFs & mutual funds using industry-leading research & analysis • Trade & transfer cryptocurrencies like bitcoin & ethereum with Fidelity Crypto® Cash management • Trade, transfer, deposit checks & pay bills • Schedule transfers & automate investments Alerts & notifications • Receive timely alerts & set price triggers to help manage your stock trading 24/7 support & account protection • Get state-of-the-art security in 2-factor authentication & voice biometrics • Chat with a Virtual Assistant at any time Looking to manage your workplace benefits? Download our NetBenefits® app. DISCLOSURES Before investing, consider the funds’ investment objectives, risks, charges, & expenses. Contact Fidelity for a prospectus or, if available, a summary prospe…
App details
What you can learn from Fidelity Investments
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Fidelity Investments's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fidelity Investments runs a dark set with one background colour (#34842C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CB474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.