Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Ancestry: Family History & DNA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C5444 bg
#496B5E
#D4646C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Explore who and where you personally came from through photos, stories, historical records, and so much more— even your ethnicity and family communities if you’ve taken an AncestryDNA® test. And with just one relative’s name, you can start to discover your family history anytime, anywhere with Ancestry®, the top genealogy app*. Why you’ll love to discover your family story using the Ancestry® app: • View your family tree, search and add new family members, upload photos, and share stories - all with just a few taps • With a free trial or paid subscription easily access more than 30 billion records, photos, and more • The dynamic Discover feed lets you review, dismiss, and save your discoveries and hints for later • Activate your AncestryDNA® kit and view your ethnicity results • See your DNA matches and compare your results with them • Learn even more about your family story when…
App details
What you can learn from Ancestry: Family History & DNA
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Ancestry: Family History & DNA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ancestry: Family History & DNA runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #2C5444) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D4646C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.