Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Urban Outfitters's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043C6C bg
#275780
#FCFC9C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. The UO app brings the best of Urban Outfitters to your mobile device: - UO Rewards — Get special offers and discounts, earn exclusive rewards and enter to win prizes as a UO Rewards member. - Wish Lists — Create, customize and share up to 5 UO Wish Lists. - Shop — Find the newest arrivals, exclusive collections and more. Explore our expanded product selection with enhanced search and express checkout. Easily shop by look or favorite brand from any product page and watch videos of select products. - Discover — Explore our curated feed for the latest trends and looks, plus get real-time inspiration from our @urbanoutfitters community. - Account — Keep track of your orders, get delivery details, access previous purchases and more.…
App details
What you can learn from Urban Outfitters
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Urban Outfitters's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Urban Outfitters runs a dark set where the background shifts from screenshot to screenshot (first shot #043C6C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCFC9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.