Sampled from 6 of Amazon FR's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#242C3C bg
#424957
#649C9C accent
#FFFFFF text
Complète Recherchez et achetez des produits, obtenez des informations détaillées, lisez des avis et faites votre choix parmi les millions de produits proposés par Amazon.fr ou amazon.com.be et par d'autres vendeurs. Pratique Connectez-vous avec votre compte Amazon déjà existant pour accéder à votre panier et à vos options de paiement et de livraison. Pas besoin de créer de nouveau compte pour gérer vos paramètres de commande 1-Click et vos listes d'envie, suivre vos commandes et utiliser vos avantages Premium/ Prime. Faites vos achats aussi facilement que sur Internet. Rapide Comparez les prix et vérifiez la disponibilité d'un produit instantanément en scannant un code-barres, en prenant une photo ou en saisissant votre recherche. Les utilisateurs de l’Apple Watch peuvent à présent utiliser la reconnaissance vocale pour rechercher des produits, acheter en 1-Click et ajouter des idée…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Amazon FR's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amazon FR runs a dark set with one background colour (#242C3C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #649C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.