Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of CHARLES & KEITH's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4ACA4 bg
#9E9790
#64442C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Discover the latest in women’s fashion – shoes, bags, jewelry and accessories BE INSPIRED Discover new designs weekly SHOP FAST Enjoy a quick and easy checkout experience SHOP EXCLUSIVE Be the first to get your hands on online exclusive items KEEP TRACK Create a wish list with your favorite looks ENJOY PERKS Enjoy free standard delivery and receive alerts on exclusive promotions and sales STAY IN THE KNOW Get the latest fashion news and useful style tips from our online magazine and product descriptions ---------------------------------------------------------------------------------------------------------- Much more than an online store, CHARLES & KEITH is an essential guide for the fashion-forward modern woman who takes style seriously. Our app makes shopping a breeze with its intuitive browsing and category filters. View our New Arrivals weekly to check out th…
App details
What you can learn from CHARLES & KEITH
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are CHARLES & KEITH's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CHARLES & KEITH runs a light set where the background shifts from screenshot to screenshot (first shot #B4ACA4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #64442C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.