Sampled from 3 of Riverwright's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ACACA4 bg
#979790
#6C442C accent
#111111 text
Use a pen to draw a continent that will be remembered by water. RIVERWRIGHT is a fantasy world hydrological mapping tool. You paint land and ocean on the canvas, mark the watershed, and then hand it over to the simulator to understand the terrain: rainwater flows across the ridges with the wind, water flows downstream along a lower path, strong currents cut through river valleys, and weak slopes retain texture. The final result is not decorative lines, but a self justifying river system. What can you do Hand drawn land, coastline, and ridges, ready to undo, mirror, roughen, or smooth the coastline at any time Adjust rainfall, erosion, river network density, terrain undulation, and prevailing wind direction Switch between sketch, elevation, river network, watershed, and complete atlas for viewing Starting from templates such as Eldermere, Broken Crown, Sun Inland Sea, Twin Kingdoms, N…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Riverwright's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Riverwright runs a light set with one background colour (#ACACA4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C442C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.