Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Amex's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04145C bg
#273472
#74A4E4 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The official American Express App for iPhone allows you to access your Account from anywhere. Track spending & rewards, find offers, review your balance, pay your bill and enjoy features only available in the Amex App. Touch ID and Face ID login (on supported devices), gives you quick, safe and secure access. Make the most of your Membership with the speed, security and convenience of the mobile Amex® App. SECURE ACCOUNT MANAGEMENT • Enhanced activation experience for you to confirm new Cards and setup your Account. • Activate your Credit Card for Apple Pay in the Amex App, then simply unlock, tap and pay. • Freeze and unfreeze your Credit Card instantly at any time. STAY ON TOP OF YOUR SPENDING • Check your American Express Account balance, pending transactions and sort charges by amount and date. • Go paperless with access to past PDF statements. • Turn on AutoPay to pay your Amex…
App details
What you can learn from Amex
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Amex's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amex runs a dark set with one background colour (#04145C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74A4E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.