Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Netflix's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C141C bg
#65343B
#F474AC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Looking for the most talked about TV shows and movies from around the world? They're all on Netflix. Discover award-winning series, movies, live events, podcasts, and games on the go - all in the mobile app. Now, you'll never miss a moment from the world of Netflix while you travel, commute, or just take a break. What you'll love about Netflix: - Smooth navigation with bottom shortcuts to quickly browse or jump back into your favorites. - A new way to discover what's next, including an upcoming clips feed. - A full world of entertainment in one place - series, movies, live events, games, and podcasts. - Keep track of everything you love, from your favorite moments to 'My List', in the 'My Netflix' tab. - Personalized recommendations based on your ratings. Instant notifications for new releases, episodes, and live events. Netflix membership is a month-to-month subscription th…
App details
What you can learn from Netflix
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Netflix's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Netflix runs a dark set with one background colour (#4C141C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F474AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.