Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of The Wall Street Journal. News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#5C7494 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
WALL STREET JOURNAL (iOS) Download the WSJ App Today Staying ahead of the competition means staying up to date with the facts. Get the trusted insights, in-depth analysis and real-time updates you need from the WSJ App. Download the app today and subscribe to receive instant access to WSJ’s unrivaled journalism covering today’s top stories across finance, politics, business, tech, the economy and more. Enjoy exclusive newsletters and videos that dive deeper into the stories that matter. Key benefits include: Customizable App Experience (+) Follow your your favorite WSJ journalists (+) Access interactive charts to follow the latest market trends (+) Create personalized stock watch lists (+) Get content relevant to your job title and industry Award-winning Journalism Delivered To Your Mobile Device (+) A real-time news feed, curated by WSJ’s award-winning journalists throughout t…
App details
What you can learn from The Wall Street Journal. News
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are The Wall Street Journal. News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Wall Street Journal. News runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C7494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.