Sampled from 5 of STV News's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C144C bg
#2E3465
#5C5C2C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
All the latest news from across Scotland, brought to you by STV - a team you can trust. Key Features: • Breaking news notifications - be the first to know the big stories as they develop • Brilliant videos - all the must-see clips every day • Easy to use - the top stories in one place with no menus or complex navigation • News where you are - up-to-date reports from our newsrooms across Scotland • Weather - a five day forecast for where you live The STV News app - it's the home of Scottish news We love your reviews and use them to inform future releases. However, we can react to issues more quickly if you contact us directly by email (enquiries@stv.tv), Twitter (@stvnews) or Facebook (facebook.com/stvnews). If you choose to receive push notifications from STV News, a unique identifier will be stored by our partner, Airship. This simply allows the message to be sent to your device…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are STV News's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: STV News runs a dark set with one background colour (#0C144C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C5C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.