Sampled from 6 of The Australian's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043C5C bg
#275772
#D46C5C accent
#FFFFFF text
The Australian app provides the best news experience designed for when you’re on the move. Stay informed throughout the day with our breadth of content and award-winning journalism from Australia and around the world. Subscribers of The Australian (other than Today's Paper digital replica subscribers) will have access to: AWARD-WINNING JOURNALISM Stay informed with the latest news from Australia and around the world with our leading opinion, commentary and analysis from the most experienced journalists and correspondents, including trusted sources from The Times of London, The Wall Street Journal and The Economist. BE THE FIRST TO KNOW WITH NOTIFICATIONS Receive alerts on the stories that matter most as they happen. Tailor your notifications on a range of topics from breaking news, and curated news updates via editions, business, commentary, lifestyle and travel. READ TODAY’S PAPER…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are The Australian's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Australian runs a dark set with one background colour (#043C5C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D46C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.