Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NS's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCCC1C bg
#DDB318
#0464D4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Over de NS-app De gratis NS-app is jouw ideale reismaatje. Zo plan je jouw hele reis naar elk adres in Nederland en blijf je onderweg op de hoogte van de laatste reisinformatie en verstoringen. Ook check je eenvoudig waar bij jou in de buurt een OV-fiets of deelauto te huur is. Of vind snel de dichtstbijzijnde P+R, als je voor een deel met je eigen auto reist. Bekijk de drukte in de trein en heb snel je tickets bij de hand. Alles om jou op weg te helpen wat vandaag bij je past. + Beste App in de categorie Openbaar Vervoer + 2+ miljoen gebruikers + Betaal veilig, snel en gemakkelijk + Via “In de buurt” zie je precies welke vormen van vervoer in jouw buurt beschikbaar zijn, van trein, bus, tram, metro tot aan OV-fietsen en deelauto’s. Alles in één overzicht. Zo plan je dus gemakkelijk jouw hele reis van deur tot deur. + Regel alles eenvoudig in Mijn NS. Zo check je hoeveel saldo je hebt,…
App details
What you can learn from NS
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are NS's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NS runs a light set where the background shifts from screenshot to screenshot (first shot #FCCC1C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0464D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.