Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of My Vodafone (UK)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B40404 bg
#BE2727
#D46C6C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The My Vodafone app helps you focus more time on living and less on life admin. Easily keep tabs on your usage, check your latest bills, manage your Vodafone account details and enjoy tailored treats with VeryMe Rewards, all at your fingertips. You can also: • Upgrade your plan (if eligible) • Get 24/7 help and support from TOBi, our virtual assistant • Add extras (like additional data or international call credit) • Set controls and limits so you don’t overspend • Get an instant trade-in saving guarantee • Check your battery health using the Battery Refresh tool • Top up or activate a top up voucher • Change your Vodafone plan • View your network and Wi-Fi speed • Seamlessly switch between your accounts and subscriptions Things to remember: • You must be on a device with your Vodafone UK SIM card to use the app • The first time you use the app, you’ll need to be connected to …
App details
What you can learn from My Vodafone (UK)
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are My Vodafone (UK)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Vodafone (UK) runs a dark set with one background colour (#B40404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D46C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.