Screenshot style breakdown
Sampled from 5 of Prezzi Benzina! HVO GPL Metano's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#3CBC84 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Con Prezzi Benzina trovi al volo il distributore di carburante più economico vicino a te. Puoi aggiornare i prezzi del carburante di ogni stazione di servizio. Prezzi Benzina rende i prezzi dei carburanti più trasparenti. Il servizio migliora con la collaborazione di ogni singolo utente, quindi più siamo, più prezzi inseriamo e più i risparmi saranno disponibili a tutti. - per inserire un nuovo punto vendita recati presso il distributore e clicca su "Nuovo distributore" nel menu a tendina seguendo le istruzioni che compariranno - le distanze chilometriche sono calcolate in linea d'aria, sono una stima per difetto della distanza reale da percorrere - per qualsiasi informazione o problema scrivici all'indirizzo iphone@prezzibenzina.it
App details
What you can learn from Prezzi Benzina! HVO GPL Metano
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Prezzi Benzina! HVO GPL Metano's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Prezzi Benzina! HVO GPL Metano runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3CBC84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.