Sampled from 6 of Denver Post's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C1C bg
#3B3B3B
#8CBCFC accent
#FFFFFF text
Welcome to a new app experience, we have optimized our app and giving it a facelift! This faster iOS native app now has the following new features: Your News: - Provide personalized recommendations for content based on user preferences. Users will be allowed to customize the content they want to engage with by selecting the topics they are truly interested in By going to the “Your News” tab the user can bypass the noise of all that is published and home in on the content they want Saved Articles: - Save feature that allows users to save articles or other content they are interested in for later reading or reference Push notifications will remind users to read their saved articles or suggest related content Custom Push Notifications: - The user can select what topics they want to be notified about which makes for a much less intrusive experience. Top Na…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Denver Post's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Denver Post runs a dark set with one background colour (#1C1C1C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8CBCFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.