Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of CVS Caremark's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#044C6C bg
#276580
#7CB4CC accent
#FFFFFF text
- #1Unlock access to your pharmacy
- #3Scan a prescription for refill.
- #4Check and compare prescription drug
- #5Find a pharmacy in your network.
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 5.3 words on average (longest 6), 50% speak to "you".
Screenshots
Icon palette
About this app
The CVS/caremark™ app lets you refill mail service prescriptions, track order status, view prescription history and more. You must have CVS/caremark prescription benefits to use the app: If you’re not sure, check your health insurance plan information to confirm. Features include: • Refill mail service prescriptions without registering or signing in (Easy Refill) • Submit new mail order prescription • See number of refills due and orders in progress without signing in • Check order status • Renew or request new mail service prescriptions • Check drug costs and coverage • View prescription history • Find a pharmacy in your network • View your member ID Card (if provided by plan design) • Add your member ID Card to your Apple Wallet (if provided by plan design) • Identify unknown pills • Check for potential drug interactions • Update account information; shipping and billing informatio…
App details
What you can learn from CVS Caremark
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are CVS Caremark's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CVS Caremark runs a dark set with one background colour (#044C6C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CB4CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.