Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Stuff.co.nz's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#9C14FC bg
#A934FC
#3404AC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Stuff is New Zealand’s essential news source - independent and dedicated to making Aotearoa a better place. We deliver live, lively and trustworthy journalism from across this glorious nation. On our app you can: • Get up-to-the minute reports on breaking stories in New Zealand on our live videos and blogs • Easily read stories on the latest news, weather, sports, politics, money, business, celebrities, travel - whatever Kiwis are talking about today, we got you • Watch video on demand - including from our ThreeNews 6pm bulletin • Do the highly addictive daily Stuff Quiz (a national obsession) • See the latest NZ weather forecasts • Personalise your experience by enabling notifications Share feedback to experience@stuff.co.nz or click “Report a bug” from the end of the Settings screen on the app. Please note: This app features Nielsen’s proprietary measurement software, w…
App details
What you can learn from Stuff.co.nz
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Stuff.co.nz's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Stuff.co.nz runs a dark set with one background colour (#9C14FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3404AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.