Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of BabyCenter Pregnancy Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C1C2C bg
#723B49
#B47464 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Download BabyCenter’s Pregnancy App to track your pregnancy week-by-week and win exclusive discounts and products from top-rated baby brands with our free loyalty program. BabyCenter is the go-to pregnancy, parenting and family planning app, offering expert resources, week-by-week pregnancy tracking, and a loyalty program to earn points and redeem for exclusive discounts and products. Pregnancy * See your baby’s growth during pregnancy with our 3-D fetal development videos * Join our in-app loyalty program where you can earn and redeem points for exclusive discounts and products from brands you love – free for all members * Use our Pregnancy Calendar to track appointments and symptoms like nausea and morning sickness * Take free Baby Safety and childbirth classes * Choose the perfect baby name with our Baby Name Generator * Use our My Registry tool to build your baby registry and res…
App details
What you can learn from BabyCenter Pregnancy Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are BabyCenter Pregnancy Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BabyCenter Pregnancy Tracker runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #5C1C2C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B47464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.