Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NFL's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C141C bg
#2E343B
#3C4C7C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Keep up with the season wherever you go with the official app of the NFL. GET CLOSER TO THE ACTION: - Make the NFL app your central hub for game day and access available NFL content in one place. - Get up-to-the-minute scoring, in-game highlights and drive charts to track every play. - Go deeper into the game with breaking news, key stories, and insider analysis. - Stay connected with the NFL Channel and get FREE NFL content 24/7. START YOUR GAMEDAY WITH NFL+: - Stream live local and primetime regular season and postseason games on phone and tablet. - Watch NFL Network 24/7, including seven exclusive games in the 2026 NFL season! - Watch ad-free highlights from every game. - Listen to live game audio with home, away and national broadcasts for every game of the season. - Get NFL Films’ programming and other on-demand content across devices and ad-free. NFL+ PREMIUM HAS …
App details
What you can learn from NFL
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are NFL's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NFL runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0C141C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3C4C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.