Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of KLM - Book a flight's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#14446C bg
#345E80
#04ACF4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Your journey with us starts when you open the KLM app. With this pocket-sized travel assistant, you can book a ticket, customise your booking, check in and get real-time flight updates. Everything required for a smooth trip is at your fingertips! BOOK A FLIGHT Select one of our many destinations and book your ticket. To save time on future bookings, add your contact information to your profile. Next time, we’ll pre-fill your details. MANAGE YOUR TRIP View the pre-travel checklist and adjust your booking at any time until check-in. Lounge access or extra legroom? Enhance your travel experience yourself with just a few taps. GET YOUR BOARDING PASS Travel with peace of mind – no need to print out your travel documents or wait in line at a check-in desk. Get your boarding pass directly in the app or add it to your Wallet. It’s so easy! YOUR FLYING BLUE ACCOUNT Check your Mi…
App details
What you can learn from KLM - Book a flight
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are KLM - Book a flight's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: KLM - Book a flight runs a dark set where the background shifts from screenshot to screenshot (first shot #14446C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04ACF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.