Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of GroupMe's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141414 bg
#343434
#9C5C3C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
GroupMe - the free, simple way to stay in touch with the people who matter most. Family. Roommates. Friends. Coworkers. Teams. Vacations. Greek Life. Bands. Faith Groups. Events. “Lifechanger.... utterly indispensable” -Gizmodo START CHATTING Add anyone to a group via their phone number or email address. If they don’t have the app, they can start chatting over SMS immediately. CONTROL NOTIFICATIONS You’re in charge! Mute specific chats, or the entire app – you can even leave or end group chats. SAY MORE THAN WORDS With an extensive set of exclusive emoji, you can express yourself in a whole new way. THE WHOLE INTERNET IN YOUR GROUP Meme images, search for and send GIFs and videos, and see content shared from URLs displayed in the chat. SHARE NOW, RELIVE LATER The gallery saves your memories. Easily explore the photos and videos shared in your group now, or later. LEAVE TEXTI…
App details
What you can learn from GroupMe
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are GroupMe's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GroupMe runs a dark set with one background colour (#141414) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C5C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.