Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of ING Mobil's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C5C4C bg
#727265
#CCA484 accent
#FFFFFF text
Screenshots
Icon palette
About this app
If you are not a customer yet, you can become an ING customer instantly with ING Mobile, without going to the branch or waiting for a courier! By starting to use ING Mobile immediately, you can easily perform many transactions from money transfer to bill payment, from loan application to insurance policy renewal. If you do not know your password to log in to ING Mobile, you can obtain your password with your ING card information or with your new ID card. What can you do at ING Mobile? • By opening an e-Orange Account, you can evaluate your savings, benefit from advantageous deposit rates, and monitor your daily earnings. • You can apply for the loan that suits you best, and you can use it instantly when your loan is approved. • You can join the Orange Extra program, and follow your spending limit in order to continue to benefit from the advantages of the Orange Extra world. …
App details
What you can learn from ING Mobil
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are ING Mobil's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ING Mobil runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #5C5C4C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #CCA484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.