Sampled from 6 of PostNord - Spåra dina paket's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#045C94 accent
#111111 text
Med PostNord-appen håller du enkelt reda på dina paket. Skapa ett konto i appen för att få dina paket tillagda automatiskt – och mycket mer: - Spåra PostNord-paket, både de du tar emot och de du skickar. - Hämta ut paket utan pappers-avier. - Dela paket med andra så de kan hämta ut de åt dig. - Få notiser under paketets resa till dig. - Välja hur du vill att dina hemleveranser ska ske i Sverige och Finland. - Sätta upp och hantera Modtagerflex i Danmark. - Hitta serviceställen, brevlådor och Paketboxar. - Öppna Paketboxar. - Söka efter postnummer. - Chatta med kundservice i Danmark. - Köpa frakt i Sverige och Danmark.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are PostNord - Spåra dina paket's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PostNord - Spåra dina paket runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #045C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.