Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of The Atlantic Magazine's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECD4 bg
#CFCFBA
#C4AC7C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Download The Atlantic’s app for complete coverage of politics, tech, culture, and more. Sharpen your perspective with reporting that examines the world with depth and accuracy. Challenge your assumptions with big ideas and bold arguments from Atlantic journalists. Spark your curiosity with magazine features that go deep into subjects you never considered before. And now, unlock unlimited access to all of our journalism, on any device, with an annual subscription. Atlantic App Features: TODAY: Every day, our editors bring you a selection of Atlantic stories that made them think—and think again. Exclusively on the app. LATEST: Quickly browse our most recently published stories from all sections, and save stories to read later. IN-APP AUDIO HUB: Enjoy narrated articles and podcasts directly from the app—from quick listens to deeper dives. OFFLINE READING: Download stories to read offl…
App details
What you can learn from The Atlantic Magazine
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are The Atlantic Magazine's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Atlantic Magazine runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #ECECD4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C4AC7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.