Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Wärtsilä iSailor's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C4AC4C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Wärtsilä iSailor is an easy-to-use marine and river navigation application for amateur seafarers. iSailor provides a clear presentation of navigational information, electronic charts and additional content. TX-97 vector charts supported by iSailor are recognized worldwide as one of the most accurate and reliable sources of navigational information. Chart folios can be purchased and downloaded in the iSailor Chart Store utilizing the standard iTunes Store payment/purchasing procedure. Chart correction service is provided on annual basis via the auto-renewable subscription service. iTunes will charge payment after confirmation of the chart correction purchase. You may manage your subscriptions and turn off the auto-renewal service in the Account Settings. Your subscription will automatically renew unless auto-renewal is turned off at least 24 hours before the end of the subscription peri…
App details
What you can learn from Wärtsilä iSailor
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Wärtsilä iSailor's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Wärtsilä iSailor runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C4AC4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.