Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Amex United Kingdom's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04145C bg
#273472
#CC9C84 accent
#FFFFFF text
Screenshots
Icon palette
About this app
The official American Express® Mobile App for iPhone® allows you to access your Account from anywhere. Track spending and rewards, find offers, pay your bill, and enjoy features only available in the Amex App. Touch ID and Face ID login (on supported devices), gives you quick and secure access. Log in securely with the same User ID and Password you use on americanexpress.co.uk. MANAGE YOUR ACCOUNT WITH EASE • Enhanced activation experience for you to confirm new Cards and setup your Account. • Activate your Card with Apple Pay and enjoy faster payments in-store, in-app and online. • View, change or unlock your Card PIN. • Freeze and unfreeze your Credit Card instantly at any time. STAY ON TOP OF YOUR SPENDING • See your payment status, easily pay your bill via Pay with Bank Transfer or set up/edit a Direct Debit. • Check your American Express® Account balance and pending transactio…
App details
What you can learn from Amex United Kingdom
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Amex United Kingdom's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amex United Kingdom runs a dark set where the background shifts from screenshot to screenshot (first shot #04145C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #CC9C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.