Sampled from 6 of Tango's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E43C2C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Download nu jouw slimme voordeel voor onderweg met dé nieuwe Tango app! Of je nu goedkoper wilt tanken, handiger wilt parkeren of makkelijker autodelen, er is altijd extra voordeel en dat allemaal in één app! Je kunt het voordeel direct gebruiken op bijvoorbeeld je tankbeurt of opsparen in je Tango Tegoed voor een hogere korting later of leuke extra’s in de Tango Uitjes shop. Enkele voordelen die de Tango app jou biedt: • Navigeren naar het dichtstbijzijnde Tango station, bijna 200 stations in Nederland • Voordelig tanken; altijd extra korting, bovenop de pompprijs. De eerste 3 keer tanken ontvang je sowieso 5 ct/l korting • Simpel & snel mobiel betalen; geen bankpas meer nodig en makkelijk betalen via de Tango app. Zo kun je nog sneller op weg. • Handig parkeren; met slechts 1 druk op de knop en je parkeersessies is gestart. En dat ook nog eens met lage transactiekosten • Makkelijk…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Tango's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Tango runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E43C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.