Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Kroger's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4F4 bg
#CFD6D6
#0C4C9C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Looking for an easier way to grocery shop, save money and manage your weekly grocery list? The Kroger app makes grocery shopping simple with Delivery, Pickup and In-store options, digital coupons, weekly ads and personalized savings. Download the Kroger grocery app to shop groceries online and find the best deals all in one place. Shop Groceries Your Way • Order groceries with Pickup (where available) or Delivery • Scan a recipe to quickly find ingredients and add them to your cart • Shop thousands of additional grocery and household items Save More on Groceries • Browse weekly ads and sales • Clip digital coupons and apply them at checkout • Discover personalized deals, bonus rewards and Cash Back offers • Track and redeem fuel points for gas savings Fast, Convenient Checkout • Use Kroger Pay for fast checkout in-store • Add your Plus Card Card to Apple Wallet • View purc…
App details
What you can learn from Kroger
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Kroger's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kroger runs a light set with one background colour (#ECF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C4C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.