Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of The National Lottery: Official's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C4CBC bg
#4965C5
#04D4DC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The Official National Lottery app is where you can play all our games. It's easy to use, and if you have an account, just log in with the same details you use for the website. Lotto - One ticket. Two chances to win. - The nation’s favourite game is now twice as exciting. - Each Lotto draw features 2 rounds. That's two chances of winning, with every line of numbers you play. - Tickets cost £2 per play, with draws every Wednesday and Saturday. EuroMillions® - Fulfil your ultimate dreams with life changing jackpots - EuroMillions offers EPIC jackpots, UK millionaire guaranteed every week and other extraordinary prizes. Get that EuroMillions feeling. - EuroMillions tickets cost £2.50 per play, with draws every Tuesday and Friday. Powerball - The World’s Largest Rolling Jackpot Game has landed in the UK - Three draws every week. Just play by 11:55pm on Monday, Wednesday and S…
App details
What you can learn from The National Lottery: Official
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are The National Lottery: Official's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The National Lottery: Official runs a dark set where the background shifts from screenshot to screenshot (first shot #2C4CBC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04D4DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.