Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of The Standard's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CC142C bg
#D33449
#74BCC4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
OVERVIEW The Standard is Hong Kong's biggest circulation free English daily newspaper. It has evolved into a powerful, influential medium in Hong Kong with a diverse audience and a broad reach since becoming a free newspaper in September 2007. The paper is distributed Monday through Friday throughout Hong Kong. Editorial quality, integrity and fairness remain guiding principles, with a diverse range of news and features presented in a bold tabloid format. The Standard is also available across different media. From the paper format to the latest digital format included website (www.thestandard.com.hk), apps and social media platforms, delivers the most updates news to readers round the clock, all at no cost. Market Positioning * The Standard is the "First Free English Daily Newspaper in Hong Kong". * News sections present the latest Local, Business, China, World, Entertainment and …
App details
What you can learn from The Standard
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are The Standard's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Standard runs a dark set with one background colour (#CC142C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #74BCC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.