Screenshot style breakdown
Sampled from 6 of ABC11 North Carolina's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#042C7C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Get breaking news alerts and watch Eyewitness News with the ABC11 North Carolina app. Stay updated on local news and First Alert Weather, as well as national stories from North Carolina's trusted news source. Customize the app based on your interests. WATCH - Watch Eyewitness News Live on the 24/7 streaming channel - Find exclusive video clips and watch ABC11 on demand - Use the “picture in picture” feature to watch live video while you use other apps on your phone EXPLORE - Search news topics using the explore section - Find a news story by entering a keyword into the search bar - Browse news by topic, including I-Team, Safety Tracker, Politics and more! WEATHER - Easily choose your locations to get hourly conditions and the 7-day forecast - ABC11 First Alert Radar maps along with detailed weather information - Get weather and traffic alerts for severe conditions so you’re always u…
App details
What you can learn from ABC11 North Carolina
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are ABC11 North Carolina's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ABC11 North Carolina runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #042C7C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.